The Snapz and Nestles SMARTIES collaboration continues with a food trade show set up on March 26 and 27th. SMARTIES is one of the largest ad campaigns in Canada in 2015. Promotional tours and large media campaigns are planned throughout the year. SMARTIES kicked off the campaign with the introduction of new packaging that is divided into 3 section 70 calorie slots. Instead of saving the “red ones for last” the campaign is encouraging customers to save the red ones for later.
Client: Marketing Core